This Month
What did my money do?
Every dollar spent, every lead it brought in — plain English, updated every 3 hours.
Spend vs. leads — last 30 days
Bars: daily spend · Line: leads
What we did this week
Every change we make, in plain English — nothing hidden
Lowered budget on the Google Brand campaign that was costing $41/lead — moved $15/day to Facebook, where leads are coming in at $12.
2 days agoLaunched "Win-Back — Past Inquiries" targeting people who requested info but didn't book a tour. In review with Meta, expected live within 24 hours.
4 days agoSwapped the lead photo on "Home Care — Local Families" after the old one slowed down over 2 weeks. New version is already outperforming it by 30%.
6 days agoPaused "Senior Living Transition" — spent $340 with zero leads in 5 days. Redirected that budget to the search campaign, which is converting.
9 days agoRaised the daily budget on the search campaign from $45 to $60 after 3 straight days of leads under $18 each — capturing more of that demand.
12 days agoCampaigns at a glance
3 live · 1 paused · 1 in review