⚠ Meta ‘Summer Skin’ ad set has spent $340 today with a 1.2x ROAS. You’re losing money on every sale it drives.
Diagnose$8,240
Revenue today
↑ 18% vs yesterday
$2,588
True profit today
After COGS + ads + fees
$1,840
Ad spend today
3 sets underperforming
$28.40
Blended CAC
Target is $22 — high
3.1x
Blended ROAS
↑ from 2.8x yesterday
True Profit Breakdown
Today’s P&L at a glance
Gross revenue
142 orders today
COGS
Product + shipping + fulfillment
Ad spend
Meta + Google + TikTok
Platform fees
Shopify + payment processing
Returns / refunds
8 orders returned today
True profit
31.4% margin
Ad Channel Performance
2 burning cashSpend & return by channel
1.8x
$34
4 bad sets
$1,764
4.2x
$19
0 bad
$2,268
2.4x
$28
1 bad
$768
Ad Set Watchlist
Needs actionPerformance by individual ad set
| Ad Set | Spend | ROAS | Status |
|---|---|---|---|
| Summer Skin — Meta | $340 | 1.2x | Pause now |
| Retarget V2 — Meta | $210 | 1.9x | Watch |
| TikTok UGC 3 | $180 | 2.1x | Watch |
| Google Brand Search | $290 | 5.1x | Scale |
| Google Shopping | $250 | 4.6x | Scale |
Orders Today
142 total · 8 returned
| Customer | Product | Order value | Channel | Type |
|---|---|---|---|---|
TW T. Wells | Glow Serum 2oz | $64 | Meta | New |
MD M. Diallo | Bundle 3pk | $142 | Repeat | |
SK S. Kwan | Night Cream | $58 | TikTok | New |
BN B. Nash | Glow Serum 2oz | $64 | Repeat | |
RL R. Lowe | Starter Kit | $89 | Organic | New |
Revenue by Channel
Distribution today
Activity Feed
Recent events
Summer Skin ROAS dropped to 1.2x — Meta
14 min ago
Google Brand crossed $2k revenue — best day this month
41 min ago
Email campaign sent — 1,840 subscribers, 34% open rate
2 hrs ago
Return rate spiking on Night Cream — 6 returns today
3 hrs ago
Business Health Gauges
Key operating metrics
Target: under 35%
Target: under 20%
Target: under 5%
Target: over 30%
Owned channel
Weekly Profit Trend
Daily true profit this week
Consistency Score
Friday · $2,588 profit
Tuesday · Meta overspent
Inconsistency driven by ad spend
If today holds
Creative Analytics
PremiumWhich creatives are actually driving profit
Ad Leaderboard
PremiumHead-to-head creative performance — ranked by profit per dollar spent
$4.20
profit/$ spent
$3.80
profit/$ spent
$2.60
profit/$ spent
$1.90
profit/$ spent
$0.20
profit/$ spent
Top creative earns 21x more profit per dollar than your worst. Shift budget from #5 to #1.
AI Tags & Tasks
PremiumAuto-generated actions based on your data — no manual analysis needed
Pause 'Summer Skin Static Ad' immediately
1.2x ROAS after $340 spend — losing $0.80 per dollar. Reallocate budget to UGC Testimonial (4.8x ROAS).
Auto-detected 14 min ago
Investigate Night Cream return spike
6 returns today (5.6% rate) vs 2.1% average. Check recent batch quality or listing accuracy.
Auto-detected 3 hrs ago
Scale @skinbykel influencer repost
5.2x ROAS and 7.3% conversion — best performing creative this month. Currently only $210/day budget.
Auto-detected 41 min ago
Repeat customers order 38% more than new
Average repeat order: $89 vs $64 for new. Email/SMS driving 74% of repeat purchases — increase send frequency.
Weekly insight
Google Brand Search hit daily record
$2,268 revenue on $540 spend (4.2x ROAS). Consider increasing daily budget cap by 20%.
Auto-detected 41 min ago
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