Real Estate Command Center

April 2025 · 6 active deals · $2.31M pipeline

Lead→close 18.4%Cost per lead $84

142 Birchwood Dr — contract expires in 3 days. Buyer hasn't signed the addendum. Last contact was 6 days ago.

Leads this month

148

↑5 22 vs last month

Active conversations

27

8 gone quiet 7d+

Lead → close rate

18.4%

↑2.1% vs Q1

Cost per lead

$84

↓$12 vs last month

Commission pipeline

$41,200

3 closing this month

Lead Pipeline

Conversion funnel

New leads148
Contacted112(76%)
Qualified61(54%)
Showing38(62%)
Offer made18(47%)
Closed14(78%)

Marketing Spend

Cost per lead by channel

Zillow / Realtor.com$40/lead
42 leads · $1,680

High intent

Google Ads$100/lead
31 leads · $3,100

Brand awareness

Facebook / Instagram$35/lead
48 leads · $1,680

Best CPL

Referrals$0/lead
27 leads · $0

Highest close

Active Lead Contacts

5 priority leads

JT

James Torres

Buy · $300k–$400k

Hot
SL

Sarah Langley

Sell · Est. $520k

Warm
DP

David Park

Buy · $200k–$250k

Contract
MR

Maria Rodriguez

Buy · $450k–$600k

Nurture
KW

Kevin Walsh

Sell · Est. $310k

New

Contract Tracker

5 active contracts

PropertyPriceCloseDays leftStatus
142 Birchwood Dr$349,000Apr 73dAddendum
88 Commerce Blvd$520,000Apr 1814dIn review
55 Lakeview Ct$215,000Apr 2218dSigned
310 Hollowbrook Ln$475,000May 228dSigned
2204 Maple Ridge$298,500May 935dInspection

Conversion by Lead Source

Close rate by channel

Referrals41%
27 leads
Google Ads19%
31 leads
Zillow14%
42 leads
Facebook11%
48 leads

Activity Feed

Today

142 Birchwood Dr — contract expires in 3 days, buyer unresponsive

3:42 PM

55 Lakeview Ct — buyer signed final addendum

2:15 PM

New lead: Maria Rodriguez — Buy $450k–$600k via Facebook

1:30 PM

8 leads gone quiet (7+ days) — auto-flagged for follow-up

12:00 PM

Google Ads monthly budget at 82% — $620 remaining

10:45 AM

Referral from David Park closed — $14,250 commission

9:10 AM

Deal Analyzer

Active negotiations

142 Birchwood Dr

via Zillow

List: $359,000Offer: $349,000
-2.8% under ask9 DOM
Net commission$8,610

after $1,860 marketing

310 Hollowbrook Ln

via Referral

List: $469,000Offer: $475,000
+1.3% over ask4 DOM
Net commission$14,250

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