Real Estate Command Center
April 2025 · 6 active deals · $2.31M pipeline
142 Birchwood Dr — contract expires in 3 days. Buyer hasn't signed the addendum. Last contact was 6 days ago.
Leads this month
148
↑5 22 vs last month
Active conversations
27
8 gone quiet 7d+
Lead → close rate
18.4%
↑2.1% vs Q1
Cost per lead
$84
↓$12 vs last month
Commission pipeline
$41,200
3 closing this month
Lead Pipeline
Conversion funnel
Marketing Spend
Cost per lead by channel
High intent
Brand awareness
Best CPL
Highest close
Active Lead Contacts
5 priority leads
Contract Tracker
5 active contracts
| Property | Price | Close | Days left | Status |
|---|---|---|---|---|
| 142 Birchwood Dr | $349,000 | Apr 7 | 3d | Addendum |
| 88 Commerce Blvd | $520,000 | Apr 18 | 14d | In review |
| 55 Lakeview Ct | $215,000 | Apr 22 | 18d | Signed |
| 310 Hollowbrook Ln | $475,000 | May 2 | 28d | Signed |
| 2204 Maple Ridge | $298,500 | May 9 | 35d | Inspection |
Conversion by Lead Source
Close rate by channel
Activity Feed
Today
142 Birchwood Dr — contract expires in 3 days, buyer unresponsive
3:42 PM
55 Lakeview Ct — buyer signed final addendum
2:15 PM
New lead: Maria Rodriguez — Buy $450k–$600k via Facebook
1:30 PM
8 leads gone quiet (7+ days) — auto-flagged for follow-up
12:00 PM
Google Ads monthly budget at 82% — $620 remaining
10:45 AM
Referral from David Park closed — $14,250 commission
9:10 AM
Deal Analyzer
Active negotiations
142 Birchwood Dr
via Zillow
after $1,860 marketing
310 Hollowbrook Ln
via Referral
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